Wearnes Automotive, Infiniti’s Singapore dealer, will commence sales of the initial Infiniti range which includes the luxury performance sedan M37, the stylish G37 sports convertible and the highly distinctive FX37 & 50 sport crossover in Q4 2011. Wearnes Automotive will start taking pre-launch bookings from 1 July 2011.
As the newest premium automotive brand in Singapore, Infiniti offers a stunning range of truly dynamic vehicles. In a matured automotive market with a strong demand for premium cars, Infiniti will deliver a unique proposition of vehicles with distinctive design, high performance drivability and progressive luxury.
Toru Saito, Corporate Vice President and Leader of Infiniti Business Unit said, “Infiniti has appointed Wearnes Automotive as the official dealer in Singapore. Leveraging on their rich expertise in managing premium automotive brands, we are confident that Infiniti will be well represented in Singapore. This is an important step to underline Infiniti’s growing focus on South East Asia. We are confident that Infiniti will bring a fresh, new luxury alternative to satisfy the high expectations of Singaporean customers, offering inspired performance and attentive customer quality care and hospitality. Infiniti is not about doing what everyone else is doing. It is not about copying traditional, conservative notions of luxury. We will not try to be all things to all people but everything to some people. “ Andre Roy, Group Managing Director, Wearnes Automotive, adds, “Infiniti was established in North America more than 20 years ago. We are pleased that right-hand drive Infiniti cars are now available. We look forward to launch the new model line-up which offers consumers stylish choices befitting their needs and lifestyles. Combining strong design cues and the highly regarded VQ37 engine, Infiniti vehicles will provide customers with excellent handling and an exhilarating driving experience.”
Works are underway to create the Singapore Infiniti Centre, which will feature a unique 11-metre tall illuminated exterior façade that will become the beacon of Singapore’s premier automotive belt. Located at 45 Leng Kee Road, alongside other premium marques established by Wearnes Automotive, the Singapore Infiniti Centre will be a one-stop destination, fully integrating the sales, service and parts departments. The interior of the Singapore Infiniti Centre will be reminiscent of a boutique hotel, with avant-garde art pieces, bespoke furnishing and a fresh and inviting ambience. The centre is expected to be officially opened in last quarter 2011.
The recent appointment of Formula One World Champion Sebastian Vettel as Infiniti’s first ever Global Brand Ambassador further reinforces the team’s passion and dedication for performance. The first customers to book an Infiniti will be treated to a once-in-a-lifetime Red Bull Racing Team Paddock experience at the 2011 Formula 1 SingTel Singapore Grand Prix. Customers will get to feel the pulse of the race with an exclusive VIP tour of the Red Bull Racing Team garage, as well as get to meet the Red Bull Racing team while indulging in an evening of first-class cuisine.
All interested parties can register their interest at www.infiniti-singapore.com to receive priority updates and pricing information. Alternately, they can call our Infiniti Brand Ambassadors at +65 6378 2623 or email infiniti.sales@wearnes.com to find out more.
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